Cybersecurity New fraud and malware tactics are evolving daily to target businesses. “According to research from BullGuard, nearly 60% of small businesses think it’s unlikely they will be targeted in a cyberattack. However, industry specialists IT Governance reported an 11% rise in security incidents in 2021 compared to 2020, totaling 5.1 billion breached records.”
Automation Small businesses are looking to save money and cover employee shortages. “With continued shortages of workers within select domains, automation investments will continue to increase,” Traub said. “Examples for small business include online pricing automation to balance profitability and revenue growth, as well as inventory management systems to ensure the perfect amount of inventory is on hand.”
Influencer Marketing Consumers like personal recommendations and they are trusting influencers more than traditional advertising. “Social media influencers and personalized marketing are becoming viable avenues for connecting with customers and showcasing products.” https://www.businessnewsdaily.com/10469-business-technology-trends.html
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